About Cellar Distributors

From Humble Beginnings to Market Leaders

Founded in 2008, Cellar Distributors began as a small family business with a passion for quality beverages and a vision to transform the drinking culture in Kenya. What started as a modest operation with just three employees and a single delivery vehicle has grown into one of Kenya's most respected beverage distributors.

Our journey began when our founder, recognized a gap in the market for reliable, high-quality beverage distribution. With extensive experience in the hospitality industry, he understood the needs of restaurants, bars, and retailers who struggled to find consistent suppliers of premium products.

Today, we partner with over 50 international and local brands, serving more than 1,000 establishments across Kenya. Despite our growth, we remain committed to the values that built our company: integrity, quality, and exceptional customer service.

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Our Mission & Vision

Our Mission: To enrich experiences and create memorable moments by providing the highest quality beverages through reliable distribution, exceptional service, and lasting partnerships.

Our Vision: To be East Africa's most trusted beverage distributor, recognized for our commitment to quality, innovation, and customer satisfaction.

We believe that every celebration, gathering, or quiet moment deserves the perfect beverage. That's why we meticulously curate our product selection, ensuring that each item meets our rigorous standards for quality and taste.

Beyond just distributing products, we're committed to educating our customers about responsible consumption and the rich stories behind the beverages we offer. We see ourselves as ambassadors of the drinking culture, promoting quality over quantity and experience over excess.

Our Products